How Did Gymshark Become So Popular?

At the end of 2017, Gymshark officially became the fastest growing company in the UK. Today, I'll show you how it became one of the most popular and fastest growing companies on the internet. More surprisingly, it was founded in 2012 by a 19-year-old named Ben Francis.  

Since the early days of Gymshark in 2012, Ben Francis has understood the power of influencer marketing and was one of the first to use the most important fitness influencers to bring his brand into the spotlight. Back then, he was also obsessed with YouTube, shipping clothes to popular bodybuilders as part of what is now widely known as "influencer marketing." 

The fact that the clothes were so affordable encouraged more and more people to try the brand on their own. This had an immediate impact on sales because the influencers really loved the product. 

Gymshark managed to exploit this gap in the growing market, which led to its rapid rise in popularity. The brand continued to grow on social platforms, which made a big contribution to its success. 

Health and fitness accounts are a growing trend on social media and have a huge following. With over 100 million posts under the hashtag # fitness on Instagram, the trend to show off your best at work has skyrocketed in recent years. 

Gymshark didn't take off, but it was already on its way into that atmosphere. When I started, Pinterest had 0 followers, and then within a year I had 400 followers. Likes and comments now run into the thousands And I only have 14,000 followers So I understand that my audience actually interacts with me. Simply measured, one of the reasons the Pinterest platform has had the success it has and more focus than it used to.

Gymshark's strategy has paid off by teaming up with social media influencers for content that speaks directly to its base, allowing the brand to gain 2.9 million followers on its Instagram account. GymsHark has grown and continues to grow by using social media and influencer marketing. With millennials being the main demographic of gym users, fitness has gained a huge following on social media in recent years. 

Research shows that 2.5% of people, almost half of whom use social media to discover new brands, are enabling Gymshark to capitalise on this super growth - which took place just six years ago. The brand has evolved and now invites hundreds of social fitness influencers to wear and promote their products online. As one of the fastest growing e-commerce brands in the US, Gym Shark has been fueled by social media. Its ability to become an internationally recognized brand on such platforms could be attributed to a sponsored strategy.

By expanding its offline community, Gymshark has been able to build a community whose members can't wait to be part of this community, which means that it's not just an online store, but also a social media platform. By growing their community offline, gyms rak is able to hark a community that customers can't wait to be part of. 

But every year there are a few negative things that come with popular brands, and while there's no doubt that Gymshark owes some of its success to this, it's clear that it's carved out a niche on YouTube. At its core, Gym Shark has always been a brand that wanted to work face to face with its customers. Takeaway: A new flashy fitness company that became the fastest-growing retailer in the UK in 2016. 

It seems that Gymshark has evolved over the years as the social network has developed, with humble beginnings sending boxes of products to top fitness influencers through their YouTube channels and building a strong relationship with their fans. But it is the committed community that has created it that has made it into the fast-growing international sales that it is today. Large brand communities are accessible, and Lululemon, which embraces the values of sportiness and leisure, makes it easy to join their brand community and become their event ambassadors. This was achieved through events where fans can meet their favourite fitness influences and network with them.

The partnership between Gymshark and fitness influencers was relatively unknown at the beginning of 2012, but is now known as a form of influencer marketing. Many activewear start-ups focus on social media marketing and many people say it no longer works. Yet they have the advantage of being digitally native and are served by online sales, especially after the crisis that forced most stores to close. We know that there is a growing trend for e-com brands to collaborate with influencers. 

But what I really want to focus on here is how they have grown so quickly from nothing to a product - based business. Gymshark went from a small business that took bespoke orders from customers who couldn't afford shares to the fastest growing company in Britain.